The dream of escaping the chaos of city life, and settling into a peaceful house by the beaches of Goa is one many of us share. But as property prices in Goa soar, this dream feels like it’s slipping further away. Goa is now emerging as a focal point in India’s real estate landscape.
India’s wealthy elite are competing to acquire high-end properties in Goa as a means of enhancing their lifestyle. This trend is driving an increased demand for luxury villas, condominiums, serviced apartments, and second homes.
As India’s real estate sector keeps up with evolving tastes, Goa is rapidly asserting itself as a premier destination for high-net-worth citizens. The market is emerging to offer everything from eco-conscious holiday homes to gated communities. This shift points to an evolving market where quality, lifestyle, and long-term value are key drivers.
Second homes are a compelling opportunity in Goa’s luxury real estate market. Not only are they generating attractive rental returns, but there’s also a surge in demand, particularly for gated coastal villas and large apartments with ample bedrooms. This trend is being driven by millennials seeking idyllic getaways and NRIs capitalising on currency advantages.
Due to the host of favourable factors, people from other states and even NRIs living in the developed nations are allured by Goa’s peaceful living conditions and are motivated to own a second home here. That’s why holiday homes are gaining popularity along with ongoing infrastructure development, booming startup culture, and the formation of Special Economic Zones. These factors have boosted industrial growth and investment in the real estate sector.
Young professionals find the Goa market attractive for property investment; Gated villas in Grade A locations command a rental yield of 5-8%. Buyers for second homes are not only end buyers but retail investors seeking both rental returns and capital appreciation.
The premium segment has nearly doubled its share of total sales, though the affordable segment continues to hold strong. The surge in luxury sales indicates a growing demand for high-end properties, potentially driven by strong economic performance and wealthy investors.
India’s affluent class has been increasingly redirecting their investment focus towards residential real estate for some time, marking a notable change in the country’s investment landscape. This transition emphasizes changing trends in investment preferences and reflects the motivations driving the elite’s choice to invest in residential properties.
Home prices in India are likely to increase by 4-6 per cent this year but rising per capita income will support demand. Moderating inflation, stable commodity prices, a lower fiscal deficit, and a decline in global policy rates would set the stage for interest rate cuts to boost housing demand.
Demand for bigger homes remains strong even now despite rising prices with nearly 50% respondents preferring to buy a 3BHK home, followed by 38% for 2BHK. At least 46% respondents now prefer to buy homes priced >INR 90 lakh.