Source: Times Property ( https://bit.ly/4hMJFLd )

79 per cent prefer home loans to finance their property purchases. Key reasons include competitive interest rates, flexibility in loan tenure, and a long repayment period of up to 30 years, making repayments manageable. Additionally, home loans offer tax benefits and do not typically incur penalties for early repayment, adding to their popularity.

Affluent buyers earning above Rs five million are more likely to combine home loans with personal savings or investments, while middle-income groups mostly rely on home loans alone.

Generational differences play a significant role in home-buying motivations. Millennials and Gen Z, comprising over 60 per cent of property buyers, show a marked preference for upgrading homes for personal use, with 39 per cent of Millennials and 36 per cent of Gen Z prioritising end-use properties. Baby Boomers, in contrast, focus on investment opportunities (29 per cent) and retirement planning (15 per cent).

Location remains the top priority for 50 per cent of respondents, while 45 per cent also emphasise property size and affordability, indicating a balanced approach that considers both cost-effectiveness and lifestyle alignment. Other factors include the builder’s reputation (35 per cent), proximity to the workplace (33 per cent), and access to amenities (32 per cent) such as gyms, parks, and co-working spaces. Financing options (29 per cent) and potential resale value (22 per cent) further shape the decision-making process, particularly among buyers interested in high-end properties.